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DotEx Plaza, India's first aggregator ASP for Internet Trading launched
 
 
DotEx Plaza, an aggregated application service for all member brokers to offer web-based services to investors, was launched on November 29, 2000. The service was inaugurated by SEBI chairman Dr. DR Mehta.
 
Speaking on the occasion, Dr. Mehta said that the introduction of such a platform takes care of the small and medium players in the financial service industry. "Reforms do not require that the middle-rung is eliminated. Such a platform puts the small and medium players on par with the big operators,'' he said.
 
Ravi Narain, MD, NSE and Chairman, DotEx said, “DotEx Plaza heralds a paradigm shift in the Indian securities industry. It creates a level playing field that enables all market participants to compete and focus on differentiating themselves through customer service excellence. Through DotEx, NSE continues to maintain its technology edge and leadership in this industry.”
 
V. Srinivasan, COO, DotEx said, “With the extensive experience of its parent organisations behind it, DotEx is clearly positioned to achieve leadership within a short span of time. Today we have the privilege to introduce the unique concept of a Branded Aggregator ASP in the Indian market.”
 
DotEx is promoted by NSE.iT, the IT arm of the National Stock Exchange of India Limited, and i-flex Solutions Limited, a leader in e-enabling the global financial services industry.
 
The vision of DotEx International Limited (DotEx) is to provide world-class customer fulfilment infrastructure for the securities industry. DotEx creates quality platforms for providers of financial services to significantly enhance customer satisfaction by providing both the technology and the product framework. It combines cutting edge technology capabilities along with a deep understanding of the evolving needs of consumers of financial service. The initial offering of DotEx is DotEx Plaza where multiple market participants such as brokers, depository participants and banks offer integrated web-based services to their customers.
 
 
    Dr. D.R. Mehta, Chairman, Securities & Exchange Board of India (SEBI), getting a first hand feel of DotEx Plaza. Also seen in the picture are Ravi Narain, CEO, National Stock Exchange (second from right) and V Srinivasan, COO, DotEx Plaza (first from right).
 

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