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Mumbai, November 29, 2000 – NSE and DotEx (an NSE.iT and i-flex solutions joint venture company) today announced the launch of DotEx Plaza, an aggregated application service for all member brokers to offer web-based services to investors.

DotEx Plaza aims to offer increased convenience to the investor community by integrating multiple market intermediaries such as brokers, depositories, banks and investment consultants onto a single platform. The business model ensures complete freedom and flexibility for investors to deal with their preferred financial service providers. DotEx, as a neutral aggregator, will act as the common infrastructure provider and help in maintaining existing relationships.

Brokers can jumpstart their e-business through DotEx Plaza with minimal infrastructure costs. While opening up an additional new delivery channel to service their existing customer base, a presence at DotEx Plaza also offers participating brokers a splendid opportunity to acquire new customers. With a reliable partner to handle the technology operations, brokers are better able to focus on their core competence, namely, advisory and risk management services.

Ravi Narain, MD, NSE and Chairman, DotEx said, “DotEx Plaza heralds a paradigm shift in the Indian securities industry. It creates a level playing field that enables all market participants to compete and focus on differentiating themselves through customer service excellence. Through DotEx, NSE continues to maintain its technology edge and leadership in this industry.”

V. Srinivasan, COO, DotEx said, “With the extensive experience of its parent organisations behind it, DotEx is clearly positioned to achieve leadership within a short span of time. Today we have the privilege to introduce the unique concept of a Branded Aggregator ASP in the Indian market.”

In an endeavour to introduce the service, Business Interaction Sessions were held in the key cities of Mumbai, Delhi and Chennai. DotEx has received a good response to the concept and the model, with many brokers signing up as participating brokers at DotEx Plaza. DotEx has immediate plans to cover other cities and strengthen its participant base.

DotEx Plaza offers benefits to the financial service providers and the investor with a suite of services, which include anytime, anywhere equity trading over the Net using standard PCs soon extending to mobile phones and WAP-based devices. In the near future, DotEx Plaza will integrate bank payment gateways and depository interfaces.

Rich information in the form of news, analysis and charts is available for the serious investor at DotEx Plaza. DotEx has sourced content from leading providers such as Bridge, Capital Markets and Business Line. PlanetAsia has provided web design services for the Content Site while content integration service and management will be handled by IRIS.

Compaq has supplied the Intel-based servers and acted as systems integrator. Intel is keenly supporting this project as announced earlier by the senior management of Intel. The server farm is co-located at VSNL’s Prabhadevi facility.

The software solution powering DotEx Plaza has been adapted from components developed by its parents, i-flex and NSE.iT.

About DotEx

The vision of DotEx International Limited (DotEx) is to provide world-class customer fulfilment infrastructure for the securities industry. DotEx creates quality platforms for providers of financial services to significantly enhance customer satisfaction by providing both the technology and the product framework. It combines cutting edge technology capabilities along with a deep understanding of the evolving needs of consumers of financial service.

The initial offering of DotEx is DotEx Plaza where multiple market participants such as brokers, depository participants and banks offer integrated web-based services to their customers. As a neutral aggregator and infrastructure provider, DotEx offers choice and convenience to investors.

DotEx is promoted by NSE.iT, the IT arm of the National Stock Exchange of India Limited, and i-flex Solutions Limited, a leader in e-enabling the global financial services industry.

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